Entrepreneur Emma Wins Digital Business Mentoring Initiative

EMMA Murphy, founder and CEO of health tech company, Eating Freely, has been announced as the winner of Digital Business Ireland’s female mentorship initiative.

The initiative has been backed by former Enterprise Minister Mary Mitchell O’Connor, who will provide a series of one-on-one mentoring sessions as part of the winner’s prize. The female mentoring initiative is now in its second year and was launched last month – part of a number of recent activities announced by the representative body.

These include a collaboration with Guaranteed Irish, the appointment of new President Ashley McDonnell and a partnership with Europe’s largest retail trade show, Shoptalk Europe.

Eating Freely is the world’s leading network of binge eating specialists. The Eating Freely program is a structured, evidence-based program combining psychology and nutrition, and is delivered by qualified healthcare professionals.

Emma is a qualified psychotherapist specializing in eating disorders and has developed the program over 10 years in private practice.

At the onset of the Covid-19 pandemic, the Eating Freely program pivoted online while continuing to support its large client base and the Eating Freely Certified Practitioners who serve them.

With 30% of adults seeking weight loss support meeting the criteria for binge eating, leveraging the power of digital to provide global access to the program has been a defining moment in the growth of Eating Freely.

This vision aligns with that of Digital Business Ireland, which continues to empower Irish businesses to have a global impact by taking advantage of the opportunities offered by online businesses.

Since its inception in 2019, Digital Business Ireland has worked to provide crucial learning and networking opportunities for women working in the digital, e-commerce and technology sectors.

The representative body also works in tandem with its 8,000 members to offer support and advocacy through various initiatives.

This year’s female mentoring initiative is the second iteration, following the success of last year’s campaign, in which entrepreneur Michele Ryan of www.marketstreet.ie received one-on-one mentoring support.

Digital Business Ireland’s General Secretary, Lorraine Higgins, said: “Digital Business Ireland’s Women’s Mentoring Initiative aims to empower and support women across Ireland and equip them with the tools to succeed.

“We had a marked increase in applications over last year – a clear sign of business confidence as we begin to emerge from the Covid-19 pandemic – and applications were very competitive. The quality and level of candidates this year were exceptional, and many entrepreneurs really touched us”.

“However, as with any initiative, there can only be one winner and Emma has demonstrated her innate creativity and drive by successfully pivoting her business online. On behalf of the entire team at Digital Business Ireland, I would like to congratulate Emma for the enthusiasm she has shown and wish her every success in her efforts to realize the export potential of her business.I would also like to take this opportunity to thank all the amazing women who applied for the initiative.As Ireland’s leading representative body for online businesses, we remain committed to empowering women to thrive, prosper and achieve their professional goals.

Emma Murphy of Eating Freely said: “I am delighted to have won this initiative. Eating Freely is now poised to expand internationally and our membership of Digital Business Ireland gives us credibility and confidence in a hard-earned time.

“The mentorship sessions with Mary Mitchell O’Connor are a unique opportunity for me and my company to receive guidance from a woman who has served at the highest level. Given our ambitious plans to expand the business into new markets, I know Mary will bring a unique and valuable perspective. »

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