IHOP Opens Flip’d Fast-Casual Food Option in Flatiron District

Diane Bondareff/AP Images for IHOP

Flip’d by IHOP, a new fast-casual restaurant, is now open in the Flatiron District at 110 E 23rd St. – offering unique, convenient meals made with fresh ingredients that, as they claim, “don’t have the taste of a compromise”.

From the spirit of IHOP, this new restaurant takes favorite IHOP-inspired dishes and “transforms” them into a new way to enjoy those meals. At Flip’d, they serve “breakfast, lunch, and dinner,” implying that eating breakfast foods doesn’t have to be limited to the morning.

On their current menu, Flip’d serves different combinations of sandwiches, burritos, and bowls.

A popular order at Flip’d is the pancake bowls, which are “made with IHOP’s signature pancakes and topped with fruit, chocolate chips and more.”

While continuing to provide tables to sit and enjoy the food, Flip’d by IHOP intends to be a fast and casual version of the pancake table service house. Customers are encouraged to easily order their meals via a digital kiosk, at the counter or online for pickup or delivery.

This establishment solves the problem of the consumer being in a hurry while craving the good food provided by IHOP. Flip’d promises that “you can still get something amazing, even if your schedule is absolutely crazy.”

The Manhattan Flip’d by IHOP location is open from 7 a.m. to 10 p.m. However, IHOP President Jay Johns plans to make these meals available to everyone by making certain locations 24 hours a day.

“Sometimes you want to take your family to an IHOP for a really fun Sunday morning breakfast or brunch, and we’re always here for that,” Johns said. Business Intern. “But sometimes you don’t have time for a sit-down meal. You want IHOP style food they know well, but they want it again on their own terms. I needed to go, I need it delivered to me. I need it like I need it.

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