Muuto expands in North America with the launch of an e-commerce site
Scandinavian design brand Muuto, part of the MillerKnoll collective, will expand its presence in North America with the launch of a new e-commerce site on October 4e. The new online store will bring the brand’s inspiring portfolio of iconic and contemporary furniture, lighting and homewares directly to consumers across the United States and Canada for the first time.
Muuto, inspired by the Finnish word for new perspectives, “muutos”, is well known for its craftsmanship, functionality and bold creative thinking. The Scandinavian brand is loved by interior designers and connoisseurs around the world. Now, with the introduction of a North American e-commerce site, Muuto is able to reach a wider audience of aesthetically conscious consumers who will have direct access to the brand’s distinct product offerings.
“We see a lot of growth potential in the North American consumer market, and we felt it was crucial to reach this audience in order to increase Muuto’s influence as a leading global design brand. “, declares Anders Cleemann, CEO of Muuto. “The new e-commerce site will give consumers in the United States and Canada direct access to our product offerings, reinforcing our ambition to offer new perspectives on Scandinavian design with accessible and high-quality products around the world.
“This is an exciting time for MillerKnoll as we are in the midst of retail expansion across the brand portfolio, both in our physical stores and with our online presence globally,” declared Debbie PropstPresident of Global Retail for MillerKnoll. “We are listening to our customer base and continuing to expand the immersive touchpoints they have with each of our brands, and we look forward to creating more opportunities to bring Muuto’s authentic Scandinavian design into consumers’ homes across North America.”
With collaborations with some of the most talented, curious and innovative designers and studios in the world such as Cecile Manz, Tom Chung, Sam Hecht and Kim Colin, Form Us With Love, Studiopepe and Big-Game, Muuto has a solution for every area of the home, from seating, furniture and storage to lighting, accessories and outdoor living. Unified by forward-thinking designs, functionality and a signature color palette, Muuto’s well-crafted pieces are inspired by the brand’s Scandinavian roots and crafted with an honest expression to meet the aesthetic and practical needs of the modern consumer.
To celebrate the launch of its North American e-commerce, Muuto will furnish a private loft at 23 Greene Street in SoHo, New York – called the Muuto Apartment – with a curated selection of the brand’s most iconic products across all categories. Pieces on display will include the Outline Sofa, Kink Vase, Stacked Storage System, Cover Chair, Connect Soft Sofa, Doze Lounger and Enfold Sideboard, as well as recent introductions such as the Oslo Lounger, Box toolbox and the Fiber Arm and Side chair. in a new recycled material. Departure October 4econsumers in the United States and Canada will be able to purchase these parts and more at us.muuto.com.
Following this temporary move to 23 Greene Street in late 2022, the Muuto apartment will transition to a year-long pop-up in partnership with Resident: curators of Michelin-quality intimate dining experiences in unique residential venues and spaces in through New York City. The space will be fully outfitted with Muuto furniture, lighting and dining accessories, giving guests an immersive taste of contemporary Scandinavian-inspired living. The Muuto apartment will be open to visitors by reservation only. Stay up to date on the list of residents for the Muuto apartment later this year at meetresident.com/reservations.