Pearland International Cuisine Trail highlights the diversity of the city’s food scene
The Pearland International Cuisine Trail includes eight restaurants. All restaurants in Pearland can register through the Pearland Convention and Visitors Bureau website. (Andy Yanez/Community Impact Journal)
Pearland Convention and Visitors Bureau officials said they believe the city could become a destination hotspot for food and possibly more.
The PCVB launched a digital food passport, dubbed the Pearland International Cuisine Trail, in early March, which allows people to subscribe through the PCVB website and access discounts from a list of participating restaurants.
“Our team at the Pearland Convention and Visitors Bureau wanted to showcase Pearland’s wide range of restaurants showcasing cuisines from outside the United States in a fun and interactive way,” said PCVB Executive Director Tracy Rohrbacher.
Once a person signs up for the Pearland International Cuisine Trail, they will see a list of participating restaurants, and if they visit and eat at any of these locations, subscribers will receive a restaurant-specific code that visitors can use to register for the digital passport.
Some perks of checking into the various restaurants include becoming eligible for a quarterly draw by the PCVB for Pearland and food-themed prizes, Rohrbacher said. To be eligible for the draw, a person must register at at least three participating restaurants during the time window.
Since its launch, the PCVB has seen an increase in subscribers, Rohrbacher said. Entry to the Pearland International Cuisine Trail is free. The PCVB has seen a handful of restaurant takeovers, but Rohrbacher hopes that can increase as summer draws closer.
As of April 20, the Pearland International Cuisine Trail offers eight different restaurants, including Arabella Mediterranean Kitchen + Grill, Sambal Chef Malaysian Restaurant and Moreno’s Mexican Restaurant at 5420 Broadway St., Pearland.
“We did this to get more recognition from customers in the area,” said Moreno’s manager, Elizabeth Moreno. “We are still quite new. We opened in 2018, so it’s a good way to attract new customers.
While the interactive trail is still in its infancy, PCVB officials hope it will be the start of attracting more tourists to the city, Rohrbacher said. The objective of the PCVB is to promote and coordinate tourism-related activities within Pearland.
“We hope to expand the trail in its inaugural year and eventually create weekend packages around the concept,” Rohrbacher said.