The NoMad Piazza pop-up will be back to boost business and foot traffic from April 1
Do you like outdoor dining? The Flatiron/23rd Street Partnership is reinstalling its popular NoMad Piazza Pop Up.
The public space debuted October 1, 2021 and remained open until November 14, 2021 on Broadway between 25th and 27th Streets, creating a vibrant space for pedestrians, cyclists and people enjoying al fresco dining. flourishing of NoMad. Designed in collaboration between the Flatiron/23rd Street Partnership, the American Institute of Architects of New York (AIANY), and the New York City Department of Transportation (DOT), the pop-up will officially reopen on April 1.
“We are thrilled to bring NoMad Piazza Pop Up back to Broadway in time for spring. Last fall, this serene public space in the heart of NoMad was a hit with residents, visitors and local businesses. From April, it will again provide a model for how our city’s streets can be reimagined into vibrant public spaces for walking, cycling, dining and relaxing,” said James Mettham, Executive Director of the Flatiron/23rd Street Partnership.
The pop-up builds on the success of the DOT’s Open Streets program, including the Open Streets in Flatiron and NoMad that the Flatiron/23rd Street Partnership has operated since May 2020. This time, the Piazza will feature more public seating than it had none last fall, as well as tables, trees, planters and granite blocks forming the entrances to pedestrian intersections. Non-emergency motor traffic will be prohibited. The Piazza will also complement outdoor dining on and around these two blocks of Broadway, including participating restaurants in the DOT’s Open Restaurants program: La Pecora Bianca, The Smith, Tortazo and Wagamama. Anita Gelato will open a new location at 1141 Broadway this spring and plans to use the space on the Piazza.
Upon initial activation in 2021, Flatiron/23rd Street Partnership conducted a public survey and found that 89% of respondents said they liked the Piazza and would like it if it returned permanently. The pop-up has spurred tons of economic activity, supporting the region’s resilience in the second year of the COVID pandemic – foot traffic in October 2021 surpassed pre-pandemic levels in October 2019, and a third of Broadway businesses saw their revenue increase while the pop-up was active. Seventeen new businesses opened or signed leases on Broadway from 25and at 30and Streets in 2021, with 50% opening during or immediately after the initial Piazza activation period. Some noted that the Piazza was an important consideration when deciding to rent a property on Broadway.
The Flatiron/23rd Street Partnership will manage the cleaning, maintenance and public safety of the Piazza. The NoMad Piazza Pop-Up reflects the Partnership’s long-term vision of a pedestrian-centric Broadway corridor through Flatiron and NoMad.
The Partnership is working with neighborhood businesses and cultural institutions to bring light public programming to the Piazza this spring. Programming will begin with a ping-pong event with TURN on World Table Tennis Day on April 6 from 12 p.m. to 2 p.m. with open games and pro-level exhibitions.