What decade are you stuck in? Your living room reveals everything
Whether you consider your style to be mid-century classic or more modern, these living room reconstructions provide a model for comparison.
The timeline dates back to the 1950s, when Ikea opened its first store in Älmhult, Sweden, and when the Scandinavian retail giant began releasing its furniture catalog.
UK-based Household Quotes have put together digital renderings of living rooms furnished with Ikea products representative of catalogs from the past 70 years – so you can see exactly where your style fits best.
* Mile-long lines form at Ikea stores as UK lockdown lifts
* Ikea to open in New Zealand with several physical and digital stores
* Ikea: all promises mean nothing without action
* IKEA recreates the living rooms of Friends, The Simpsons and Stranger Things
* The finishing touch that can turn any home into a home
The Ikea flat pack was born during this decade, eventually allowing the company to take off in its global retail mission.
In the decor above, the Palett lamp and Uto elm table were considered classics of the time. The lamp was available in ox blood, bright blue, pigeon gray or black. As the brochure proclaimed, “Nowhere else could you find such a stable and beautiful lamp at such a great price.
At the end of 2021, mid-century modernity is all the rage again – maybe your living rooms are more like this one than the intervening 70s would suggest.
In the 1960s, the entire decor turned brown. The furniture was raised on legs, apparently to allow the public who bought the vacuum cleaner to access every last ball of dust.
According to Te Ara, The Encyclopedia of New Zealand, in this country the aesthetics of our decor has been influenced by growing expectations for materials and also by a generation rejecting the modernist tendencies of their parents and designing spaces. of life “alive and fun, bringing together bright colors, pop art and antique furniture and objects”.
Perhaps the Ikea scene is a decade away for Aotearoa in what was, after all, not yet a global economy.
The gorgeous (but could it be comfy?) Impala sofa brings the orange accent we all associate with this era. Its designer Gillis Lundgren was Ikea’s fourth employee, joining the company in 1953.
The floor lamp (Amarant) has a nickel-plated stem and is crowned with white or orange acrylic plastic – a material not yet much criticized.
In the 1980s, postmodernism began to influence design, with the use of pastels and white colors, and glass and steel materials.
In the photo, a Billy bookcase – the most purchased in Sweden, according to the catalog. In 2009, it was being manufactured at a rate of 15 libraries per minute, with 41 million units sold.
Note the Viby rattan side table, which is definitely back in a modern decor.
According to Te Ara, the Pasifika design trend was gaining ground in New Zealand around this time, at least in Auckland. . . but obviously nobody let the Ikea designers talk about it.
If we go by the table above, the style of the 1990s was a bit of a mishmash.
The most that can be said is that the furniture is comfortable and practical.
If you still have a Mullsjo leather armchair, with its matching footrest, it is undoubtedly a darling classic. The Akrobat storage cabinet, on the other hand, made of chipboard, is unlikely to be making a comeback anytime soon.
The 2000s brought back the 1976 Poäng wooden cantilever chair from designer Noboru Nakamura – around one and a half million of them are sold each year.
“A chair shouldn’t be a tool that binds and holds the sitter,” Nakamura said. “Rather, it should be a tool that brings us emotional richness and creates an image where we release stress or frustration.
The “House Rules” poster is not an Ikea product, but was certainly featured in the 2000s.
Now a big international business, Ikea returned to its Swedish roots in the 2010s with the introduction of a high-end “Stockholm” range, including the 2014 sofa.
Mixed textures and natural products take center stage. The wool rug is also part of the Stockholm collection, while the Hemnes shelf has a retro 70s charm.
In the 2020s, the modern look is clean, with boxy lines, and only a houseplant softens the room.
With sustainability at the forefront, the 100% Bronden wool rug is marketed as having been “hand-woven by skilled artisans with good working conditions and fair wages in organized weaving centers in India”.
The plastic-looking Nolmyra armchair is actually made from layered bentwood (wet then shaped wood) and, showing the company is budget-conscious as always, is marketed as “comfy even for your wallet”.
While the series offers a great step back in time, it does not answer the current question in the minds of many Ikea fans: when will the promised stores open in New Zealand?
Lovers of Scandinavian style have been teased for years now, with the announcement in January 2019 of plans for a store in Auckland.
A February 2020 update described plans for a full-size Ikea store in the greater Auckland area, as well as a planning studio in Wellington and a second smaller store in Christchurch.
In June of this year, a New Zealand store would be on its way “in a few months”. Ikea has been contacted for comment.
Some of the brand’s stock is available from dealers in New Zealand.